Are you ready to shape the brand management strategy and implement marketing initiatives that resonate with our guests – both online and in physical spaces?

Please note the work location is Billund, Denmark, and no relocation assistance is offered for this role.

Join the Brand & Marketing team

As a Brand Manager in LEGO House, you will shape the brand management agenda and develop marketing activations that resonate with our audiences and yearly planning. You’ll ensure brand relevance across digital channels and physical touchpoints, translating insights into impactful activations that elevate the guest experience and drive awareness and visit intention.

This role requires a strategic thinker with a holistic mindset, operational excellence, and the capability to work effectively within a team with advanced brand knowledge.

LEGO House features a small, engaged Brand Activation team within the Brand & Marketing department that plays a key role in defining what will bring awareness to the house, which events and themes that will resonate with the audience and how we do campaigns. This is done with the guest journey, brand and guest experience in mind - both online and offline. Emphasizing storytelling, guest feedback, and strategic initiatives, the team collaborates across departments to guarantee that every interaction aligns with the LEGO House identity and values. It's a collaborative environment where creativity meets purpose, and where every campaign and activation is designed to inspire creative play and connection.

Key Responsibilities

• Develop and execute marketing activations and campaigns tailored to LEGO House guests, markets and yearly planning, ensuring consistency and a distinct and unified narrative across all channels.
• Adapt the worldwide strategies of the LEGO Group into suitable action plans for LEGO House, guaranteeing effective execution in the market and across channels.
• Ensure every marketing and guest touchpoint reflects our brand image and strategic goals, using insights to adapt and improve.
• Lead internal meetings on separate brand activations, brief stakeholders, and ensure smooth rollout of brand activations across teams.

You will be reporting into the Senior Brand Manager, and your role involves collaborating with a diverse set of stakeholders, merging strategic planning with practical implementation, and responding to the evolving needs of guests and industry developments to uphold brand significance.

This maternity cover offers a unique opportunity to:

• Deepen your understanding of brand management within the LEGO ecosystem.
• Gain experience in marketing and guest activation at an iconic destination and the brand lighthouse of the LEGO Group.
• Collaborate across functions and develop your stakeholder management and project leadership skills.

What we’re looking for

• 3-5 years of experience within brand management or marketing.
• Ability to work with minimal supervision with advanced brand knowledge.
• Familiarity with OESP (Owned, Earned, Shared, Paid) media strategies.
• Project management and stakeholder engagement skills.
• A positive outlook and an innovative strategy for guest engagement.

Feeling inspired? Apply today!

This is a full-time, 12-month maternity cover position from January 2026 that allows you to infuse your creativity, strategic insights, and commitment into shaping how guests enjoy LEGO House. 

We’re reviewing applications continuously and will close the position once we’ve found the right match.

In connection with recruitments in LEGO House, we process your personal data as stated in this Privacy Policy.

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to a lot of wellbeing initiatives and programs, both physically and mentally.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week if it is compatible with your role. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
• Social events - Our staff association invites all employees to a wide range of social gatherings. There is something for everyone's taste, New Year's party, carnival fun, ice skating, and much more.

About LEGO® House

LEGO® House is an experience house in Billund, Denmark, celebrating the LEGO brick and the LEGO idea. The 12,000m2 is filled with 25 million LEGO bricks ready to give LEGO fans of all ages the ultimate LEGO experience.

In LEGO House we are not only working on making memorable and magical LEGO experiences for all our guests, but also on being the best place to work for all employees. Here you can be your true self at work every day and you will be appreciated for exactly who you are. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.

As an employee at LEGO House, you are part of a team of passionate and dedicated specialists and leaders who, across teams and functions, are committed to creating world-class LEGO experiences for everyone visiting the house. We have a fundamental belief that to deliver this, LEGO House needs to be the best place to work for all employees. It is like a coin where the one side does not go without the other.

When recruiting future colleagues, we focus not only on recruiting colleagues who match the job description and profile. A match with the LEGO House values and culture is also a requirement, and by joining the team you get the opportunity to have an exciting career with a much-loved brand where personal development and purpose in what you do, goes alongside passing on fantastic LEGO moments to our guests. 

Go explore LEGO® House - The world's best play date to learn more about our mission, workplace, people and culture.