Are you skilled in model design, storytelling and fan engagement? LEGO House is looking for a Master Builder to craft unforgettable brick-based experiences that celebrate the LEGO brand, community, and play promise.

In this role you will be a creative ambassador, shaping the future of LEGO House through advanced model creation, immersive storytelling and experience development.

Please note the work location is Billund, Denmark and no relocation assistance is offered for this role.

Join the Experience team in LEGO House

At LEGO House, we share our guests’ enthusiasm and love for the LEGO Brick. Here, you will join the Experience Design team, which is constantly working to ensure every aspect of the LEGO House experience is second to none.

As part of our cross-functional Experience team, you’ll collaborate with both experience designers and engineers as well as have a broad outlook and many touchpoints within LEGO House and the broader LEGO Ecosystem.

You solve problems with a focus on bringing value to the guest, the team, and the culture. Most importantly, you possess a value-based working style with a customer-centric focus.

This is a one-of-a-kind opportunity to help craft innovative experiences that integrate technology, creativity, and playfulness – all focusing on the iconic LEGO brick.

Core responsibilities

• Experience development: Apply subject matter knowledge to conceptualize and develop strategic experience initiatives for LEGO House. Independently lead the design of brick mixes and model concepts that enhance guest experiences. Integrate LEGO humour, hidden gems, and layered storytelling into model and experience development.
• Set the creative direction for model development: Define and guide concept direction for exclusive LEGO House models and large-scale installations. Ensure creative alignment with brand expectations and guest experience goals. Present creative concepts to key stakeholders to support decision-making
• Fan engagement: Represent LEGO House at fan events, identifying trends and scouting display models. Conduct co-creation processes with fans, ensuring quality and alignment. Deliver presentations and participate in panels to promote community engagement.
• Internal collaboration and connection: Participate in LEGO designer workshops to maintain strong ties with The LEGO Group. Facilitate knowledge sharing between LEGO House and internal design teams.
• Brand representation and storytelling: Serve as a visible ambassador through media, social content, and live events. Host exclusive set signature events and Master Builder presentations. Inspire guests and colleagues through storytelling and creative interpretation.
• Mentorship and team inspiration: Share insights from fan events and industry trends to facilitate team learning. Mentor colleagues and promote a culture of creativity.
• Model content curation: Create briefs and lead selection of fan-created content for annual showcases. Curate AFOL models for the Masterpiece Gallery, World Explorer, and display cases.
• Brick mix optimization: Own and optimize the LEGO brick mix to balance play value, building experience, cost, and efficiency.
• LEGO Masters Academy: Direct curriculum development and host expert sessions. Mentor other Master Builders, hosts, and colleaguess to elevate program quality.

LEGO House is an experience house open on weekends, holidays, and during school vacation periods. Your flexibility and openness to participate in a rotational on-call scheme (approximately once every 2-3 months) to help ensure efficient operation of the experiences during opening hours of LEGO House is essential.

What you’ll bring

• Advanced skills in LEGO model design and experience development.
• Creative narrative techniques designed to engage a wide range of audiences.
• Ability to balance creative freedom with operational and brand constraints.
• Experience in cross-functional collaboration and stakeholder engagement.
• A playful mindset and a love for the LEGO brick and community.
• A passion for helping others grow, succeed, and reach their full potential.

This is an opportunity to deepen your expertise in experience design and storytelling focusing on the LEGO brick. You will get exposure to strategic initiatives across LEGO Ecosystem and a change to inspire many future generations of guests and fans through the power of play.

Feeling inspired? Apply today!

This is a full-time, permanent position offering a unique chance to inspire and develop the builders of tomorrow.

Please include your portfolio in your application material. You are also welcome to share a short video presentation of some of your LEGO builds and models.

Join us in creating unique Learning Through Play Experiences that embody LEGO Brand values. Apply now and help us create experiences that spark imagination, celebrate creativity, and connect people through the joy of the brick.

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About LEGO® House

LEGO® House is an experience house in Billund, Denmark, celebrating the LEGO brick and the LEGO idea. The 12,000m2 is filled with 25 million LEGO bricks ready to give LEGO fans of all ages the ultimate LEGO experience.

In LEGO House we are not only working on making memorable and magical LEGO experiences for all our guests, but also on being the best place to work for all employees. Here you can be your true self at work every day and you will be appreciated for exactly who you are. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.

As an employee at LEGO House, you are part of a team of passionate and dedicated specialists and leaders who, across teams and functions, are committed to creating world-class LEGO experiences for everyone visiting the house. We have a fundamental belief that to deliver this, LEGO House needs to be the best place to work for all employees. It is like a coin where the one side does not go without the other.

When recruiting future colleagues, we focus not only on recruiting colleagues who match the job description and profile. A match with the LEGO House values and culture is also a requirement, and by joining the team you get the opportunity to have an exciting career with a much-loved brand where personal development and purpose in what you do, goes alongside passing on fantastic LEGO moments to our guests. 

Go explore LEGO® House - The world's best play date to learn more about our mission, workplace, people and culture.